SIHH 2016 (part 1): wild cards

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The 26th edition of the SIHH closed its doors recently and so it is time to take a look back over four plus days of watch-watching, of receiving the skinny on the latest models from the brands, and of sharing ideas, views and some minor scoops with colleagues in the hallowed halls of the SIHH, the Salon International de la Haute Horlogerie in Geneva, Switzerland.

First and foremost, the big news much appreciated by many of the invited guests present (and surprising to some of the extramural journalists, who tend to know only the really Big Brands): This year the SIHH welcomed nine sort-of independent brands into a square space called “Carrée des horlogers,” which loosely translates as Watchmakers’ Plaza. That is not too many, mind you, but among them were some of the most genuinely innovative, not to say wild and wooly, players of the industry. Urwerk, check! MB&F, check! HYT check! Christophe Claret, check! And more, but let’s get ahead of ourselves.

The effect of these dashing horological beatniks was shattering, to quote an old British vodka ad. Just imagine, one minute you are enjoying the smooth presentation of the Baume & Mercier collections, which are geared towards a generation of up-and-coming young adults moving about a connected world, but still engaged in human-to-human activity. The Petite Promesse with its doubly-wound bracelet is indeed a cute piece, and the Capeland Shelby Cobra is a solidly attractive chrono even for those not necessarily enamored of automotive “sports” – interestingly, it avoids lots of ostentatious Ferrari red in favor of a less familiar black dial with yellow hands, tachymeter and strap pattern.

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